Koos FÄBER, Model for the Fall/Winter 2009 COMING SOON lookbook.

Paris, January 22nd 2009

We met Koos Fäber in a Parisian café close to Beaubourg two hours before the Yohji Yamamoto Homme show, which he has been walking in for years. He was very relaxed, wearing a classic shirt with dicreet but sophisticated details.

When we asked him about this shirt, it led us to talk about his passion: this shirt happened to be a product from his own shop in Amsterdam, Nuzyn.

Indeed, Koos is not purely satisfied with being just a model. He has been modeling for eight years now, and has made use of this experience to decide what he wanted to do, and to help him achieving his ultimate project.

Born in the Netherlands, Koos Fäber wanted to build something in his beloved country. In June 2008, he and his partner Amanda Pinatih, a Dutch art history student, who is also his girlfriend, opened their first pop-up store in Rotterdam. The store closed in November, allowing his new store to open in Amsterdam.

His concept is clever: regular openings of pop-up stores in different places in the Netherlands to allow a wordly view and to reach varying people in different locations. Of course, this pop-up concept generates a lot of press. Moreover, it allows him to scout out the ideal place for his store.

But this early success does not give Koos unbounded dreams, "I want to have it small." He remains attached to making a very personal selection of small fashion brands with good quality and design, which are not widely retailed elsewhere. He wants Nuzyn to remain synonymous with exclusivity. Go to Nuzyn and you can buy Jeroen Van Tuyl shirts, Sanne Karssenberg capes, Slow and steady wins the race accessories etc.

And COMING SOON? "I would love to sell COMING SOON. In this new collection, I love the boots and sneakers, the soft jackets, the "very Yohji" low-crotch and oversize pants. "This is a fresh, young label, which has a soft and nice feeling of Yohji. The textures are light and soft, and you can really connect with the clothes."

Koos buys pieces from different seasons, a special aspect of the store, which is interesting for the customer because they will not be able to find these exclusive pieces at any other store at the same time. The stock changes every five weeks at the maximum. This really transform the shopping experience. And as a big fan of artists and photographers such as Hans Bremer, Matthew Barney, Marc Queen, and Damien Hirst, he would love Nuzyn to blend design, art, fashion, and jewelry, but he definitely refuses the common "urban branding" idea.

By the way, what does Nuzyn mean? Living in the Now: "You are walking down the street, you see something you like, you buy it, you create your own imagination from the design you buy." Simple, but definitely original.

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